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This site had the following on the web site, "Ball Consulting Group is a trusted adviser to business and non-profit leaders during some of the most critical moments their organizations face." We noticed that the web page said " By leveraging our experience, knowledge, skills and perspective, we help them emerge stronger and better positioned for the opportunities that lie ahead." It also stated " We work on behalf of organizations, businesses, government agencies, and causes to e." The header had crisis communications as the highest ranking keyword. It was followed by PR, marketing, and marcomm which isn't as ranked as highly as crisis communications. The next words the site uses is mar comm. public affairs was also included and could not be seen by web crawlers.